People love images; our brains are made for visual processing. Colour, imagery and movement capture attention immediately. With people being that responsive to visual information, it makes sense to incorporate colour and imagery in your online business marketing. So what is Pinterest and how does it work?
Pinterest is basically a social photo curation site. Well it’s is a social bookmarking site in the form of an online scrapbook. It is an image-based site in which users can create topic specific boards and fill these boards with images. These images can link back to a specific website so when a Pinterest user clicks the image they are taken to the site that the image was initially found upon.
How Does Pinterest Work?
The first thing to do it to create an account, you can personalize it by choosing a name, a profile picture (165px – 165px) and include a tag line, something descriptive about your or your interests.
Once done the fun begins:
You can follow people with interests similar to yours.
Follow boards that interest you.
Create topic specific boards that interest you. These can be related to a broad topic such as DIY Ideas or narrow such as campervan cushions, the choice is yours.
You then search for images either from around the web or upload them straight from your computer and pin them onto your boards, creating a type of online scrapbook, while also bookmarking websites.
Group Boards are a cool way you can collaborate with others. You can create group boards yourself and invite some of your followers to pin images there or you can request to join someone else’s boards.
You can comment and like pins and also send private messages to your followers.
There’s some great training over at Wealthy Affiliate – check out this training video on creating a powerful Pinterest account.
Pinterest For Business, why you need to upgrade.
If you have a website and run a business my suggestion would be to upgrade (for free) to a Business account.
This really is a free upgrade with no hidden fees, and you can then:
Add your website to your account and have this confirmed. This then adds a profile picture for any pin that comes from that website.
Have access to Pinterest Analytics for daily impressions and clicks on your profile and your website, your most popular pins and more.
Rich Pins – These add extra detail about the pins from your website. There are six types of Rich Pins: article, recipe, movie, place, app and product.
You can also have access to Buyable Pins, which is available to select retail partners and merchants.
Personally I love Pinterest and have spent hours browsing beautiful, interesting, funny, educational and sometimes-weird images or everything you can imagine.
I am more disciplined nowadays, which is a necessity for working online at home; I use Pinterest for my business a lot.
I have boards relating to my websites and find and create images to share there and also follow and save others’ images.
The analytics is great as I can see what my followers are interested in which helps me create more.
There are 100 million active users on Pinterest, so if you are a business online it really does make sense to be actively promoting your business on this very active and visually stunning platform.
Why not begin your Pinterest journey by following my account.