SEO Basics: Beginners

Suzanne Smith-ByrneBuilding Websites, Marketing, Search Engine Optimization10 Comments

SEO Basics Beginners

When building an online business, the website itself it one thing but how do you get people to visit your site? The internet is packed full of websites, quite possibly with many based around similar topics or niches to yours. There are things you need to do to your website to ensure people can find it when searching for information that you are writing about.

Search Engine Optimization (SEO) is what we do to enable the search engines to find our site. This article will cover some SEO Basics: Beginners Level, discussing WordPress plugins that can help and also on and off page SEO.


On-page SEO – The first steps


The first thing to do when you have your website installed is to install a plugin called ‘All in One SEO’. It configures the code on your website properly so that the search engines can index and rank the site in the correct way.

The plugin will allow you to specify the meta title and description of the article as shown in the image below and it automatically generates meta tags and notifies the search engines such as Google and Bing about changes to your site.

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allinoneseo

The plugin has a ‘Feature Manager’ that allows you to activate special tools such as ‘XML Sitemaps’ and ‘Social Meta’. The first creates your website sitemap and the second allows you to specify the exact title, description and image that will be shared when someone shares the particular article to Facebook, Twitter and Google+.

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AllinOneSEO_FeatureManager

I wrote an article listing my ’10 Must have WordPress Plugins for your Business Website’. I’d suggest you take a look at this and consider installing the plugins mentioned.

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Off-page SEO – What it is exactly?


Off-page SEO is all about building out your brand online using Social Media or other methods of promoting your site. Lots of social media sites either allow you to include your website information and a link to your site, or they have the option to upgrade a personal account to a business account. Some sites have business pages that can be used to help promote a business to followers.

Social Media Marketing enables you to reach potential audiences and engage with them. This helps with creating a relationship with potential customers and to build trust.


Getting Your Site Ready For SEO


There’s some pretty good training here about getting your site ready for SEO from Kyle, the owner of Wealthy Affiliate.

Why not take a look at what he has to say…

Getting Your Site Ready For SEO

Track your Website Progress with Webmaster Tools


To keep a check on your website progress over time, it is advisable to create Google Analytics and Bing Webmaster Tools accounts.

Here you will be able to track valuable information regarding your website pages, such as how much traffic your site receives and where this traffic comes from.

It also provides information about the sites that link to your website and your site health. You will also need Google and Bing accounts if you decide to pay for traffic to your promotions, using Pay Per Click Advertising.


I hope you’ve enjoyed this article. It is very basic information to hopefully get you started with search engine optimization. My suggestion would be to join a training platform that teaches SEO Basics to Advanced level and Wealthy Affiliate is the best there is!

About the Author

Suzanne Smith-Byrne

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Want to learn how to build a business online? If so get in touch, I can help. I began working online in 2011 because I wanted the freedom to work when I wanted and to get away from being an employee. I've learned lots in that time and now work full-time from home online. With this website I aim to help others who also want to work from home and learn about the online world. Leave a comment in the box below or use the contact page on this website. You can also connect with me over at Wealthy Affiliate. Here is my profile link, Suzanne-SB's Profile at WA.

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10 Comments on “SEO Basics: Beginners”

  1. Thank you for this. You always have some amazing posts.
    I shared this on Facebook and my followers went crazy about over it.
    Keep the the great work!

  2. Suzanne, thank you for an informative and well-written post about SEO. What if I wrote a title using a keyword search and it got Indexed, but I need to change the same indexed title. Is that recommended? Good job.

    1. Hi Josephine, once a title has been indexed I would leave it but to be honest with a new post, if you do need to change the title it won’t hurt your site…you just submit the new title and post url to be ‘fetched as Google’ in Google Webmaster Tools. You can also submit to Bing.

  3. Some very good information in this article on SEO Suzanne. A very important subject to learn thoroughly if you want to get good organic traffic to your site via the search engines. I particularly like the All In One SEO Plugin as it contains a lot of useful tools to enable you to achieve this.

  4. Hi Suzanne, thanks for this helpful post. SEO is super important if you’re trying to build an online business, without an SEO-optimized site you’re essentially leaving customers and money on the table which is just not worth it in a world FULL of competition.

    This is a great post and I know you’ll help many people with this article.

    Great job,
    Brandon

    1. That’s so true Brandon, who wants to be leaving money on the table! After all, I’ve built this site ultimately to help people build a business online but also to make money myself at the same time.

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