With over 1 billion users globally, 1.8 billion, at a recent count, in May ’15; it was announced by Facebook that 936 million people log on daily! These are impressive stats. If you are a company or brand then you seriously need to be sure that you have some sort of presence there. This article will give a run down of Facebook for business owners and why you need to be using it.
You can read what Facebook themselves have to say here:
Over there they talk you through:
1/. Setting up your Page
2/. Identifying your Audience
3/. Creating Compelling Content
4/. Facebook Advertising
5/. Page Analytics
Facebook Person Profiles, Groups and Business Pages; What’s the Difference?
There are differences between person profiles, groups and business pages and it is good to know exactly what these differences are exactly. A personal profile is meant for personal use only and not for businesses. If you create a profile for a business you are going against Facebook terms & conditions and risk your account being terminated at any time.
All small business, company or brand needs to create a Business Page for publicly marketing and promoting purposes. It is also worthwhile taking a look at Facebook groups, there are many and will find groups specific to you niche. You join groups using your personal profile and can gently promote your business this way.
Different Types of Pages
There are 6 Facebook page types;
- Local Business Place
- Company Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Make sure you choose the correct category specific to your brand.
Facebook Cover Sizes and Guidelines
Your Business Page Profile Picture:
- Must be at least 180x180px – it displays at 160x160px on computers, 140x140px on smartphones and 50x50px on most feature phones
- The image is cropped to fit a square
Your Business Page Cover Photo:
- Displays at 828px wide by 315px tall on computers and 640px wide by 360px tall on smartphones
- Doesn’t display on feature phones
- Must be at least 399px wide and 150px tall
- Loads fastest as an RGB JPG file that’s 851px wide, 315px tall and less than 100kb
For profile pictures and cover photos with your logo or text, it is best to use a PNG file.
Create Custom Tabs for Your Facebook Business Page
Facebook has introduced a ‘Call to Action’ button which is a great tool for getting more traffic to your website or promotions. There are 5 actions to choose from: Shop Now, Learn More, Sign Up, Book Now or Download; you just pick the one most relevant to your need.
There are also custom tabs you can create, I use Woobox Free Fangate tabs that link to my website and my ‘Getting Started’ page. Along with the free tools, Woobox also has subscription plan where you can create many promotions such as, Sweepstakes, Coupons, Photo Contests, Quizzes and much more.
Your Facebook tabs can be re-ordered on the page to show the most relevant ones first. I have my ‘Getting Started’ tab right out in the centre of the page for all to see.
Once you have your page setup you can post status updates, like other pages and share posts all ‘as your page’. A good mix of sharing your posts and sharing and liking others is always a good thing.
I hope you have found this article useful. If there is anything I have left out, or you would like me to write more about, be sure to leave a comment in the box below.