Apple reportedly to launch 3 OLED-based iPhones in 2020

Apple reportedly to launch 3 OLED-based iPhones in 2020

Now, Japan Display is back in the fold.

The deal would mark the Japanese firm's first foray into the OLED display market, says Reuters' sources.

A spokesman for Japan Display said he could not comment on specific customers. The iPhone XR now uses LCD display - which is very much less vibrant than an OLED display - compared to the better OLED displays found on the iPhone XS and the XS Max, in order to cut production costs.

Apple now relies on frenemy Samsung for its OLED display needs, and is reportedly pushing LG Display to expand its OLED production capabilities, even going so far as to purchase equipment to build an OLED panel research and development site in Taiwan.

"According to the sources, "[Samsung's] Y-Octa is an advanced flexible AMOLED display technology that removes the film substrate and allows the touch circuit to be directly patterned on the film's encapsulation layer, making the display thinner".

It is well-known that the OLED display is the most expensive component mounted on an iPhone and the main reason for the current price tag of the devices.

While this could be a breath of fresh air for Japan Display, analysts still believe that tough times are not over for Japan Display.

"Hurdles would be high to win orders for iPhones", Hayase said. And there's no telling how Japan Display's products might compare to those from Samsung Display and LG Display. This, alongside the worldwide consensus that yearly upgrades are costing too much money has seen the display maker on shaky ground. The stock finished up 6.3 percent at 84 yen. Last year, Apple relegated these cheaper screens to the iPhone XR, with the intention of ditching the aging tech entirely within the next year.

The Nikkei business daily reported on Wednesday the company board would vote on investment plans by the start of next week.

Shares of Japan Display rose as much as 16 percent in early trade on April 1 and were up 13 percent at 78 yen as of 0211 GMT.

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