Why SpongeBob SquarePants was at the Super Bowl

Fans React To Travis Scott's Super Bowl Halftime Performance

Unfortunately for NineLine Apparel, their commercial will only be seen on social media, because CBS rejected it, according to them. This was the question that pervaded much of Twitter today, February 4 (Feb. 3 in the United States), after Maroon 5 delivered an uninspired performance during the halftime show.

After Beyonce tore the house and neighboring suburbs down with her performance in 2016 and Lady Gaga dived off a building in 2017, there was a lot for Maroon 5 to live up to, sure.

The Super Bowl halftime show always creates an "insatiable urge to hate a little bit", Levine told Entertainment Tonight. The scene from the very beginning of the song, when the horns play, briefly was played before it started crossing over into Sicko Mode.

A third commentator penned: "My mum said that Adam Levine had no business taking his shirt off and I about cried".

"To pay homage musically to your geographical location is a lovely thing and he epitomizes music in this part of the country", said Levine of Big Boi.

Rapper Travis Scott arrived for his Super Bowl performance in style - specifically, in a burning ball of fire.

Big Boi also knew how to make an entrance, arriving on the field in a vintage Cadillac convertible, before getting up on stage to sing OutKast's The Way You Move while dressed in a fur coat and red Atlanta baseball cap.

Then it was hip-hop time and more scene stealers in the form of Travis Scott and OutKast's and Atlanta's own Big Boi. "But there's a man who sacrificed his job for us, so we got to stand behind him", Cardi B said of her decision to not to perform.

The New Yorker ran the headline, "The Artless Spectacle of Maroon 5 at the Super Bowl".

Mercedes-Benz Stadium tweeted out a GIF from the "Band Geeks" episode of SpongeBob in December, and Maroon 5 even briefly put SpongeBob into their preview video last month.

Maroon 5, then, were a suitable choice for a league that has taken great pains to safeguard its status as the national pastime and maintain as broad an appeal as possible.

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