The world record-holding Instagram egg finally cracked

Instagram Egg Partners with Hulu for Post-Super Bowl Event

On Super Bowl Sunday, a year after Kylie Jenner's birth announcement, the intention of the egg post was finally cracked with a game-time ad on Hulu.

Before the biggest sporting event of the year, Hulu and the Instagram account of "world_record_egg" teased a secret collaboration that would be revealed Sunday after Super Bowl LIII. In the short video, the egg talked about how the "pressure of social media" was getting to them, and encouraged others who were struggling to "talk to someone".

In recent weeks, Egg Gang has posted further pictures of the egg, with slight cracks appearing in each successive image.

- Sarah (@sar_josephine) February 4, 2019The World Record Egg episode on @hulu is a minute long of a great message.

"The wait is over", the photo's caption read.

It was posted to Instagram with the message, "Let's set a world record together and get the most liked post on Instagram".

Kylie's Insta snap of newborn daughter Stormi has held the record at 18,000,000 likes until the egg project began - the egg received 52.1 million for a snap of a plain old egg.

Prior to the advertisement's release, the egg's Instagram account posted a preview.

The egg was given a face and a voice with which it politely introduced itself and explained how "recently [it's] started to crack". The post had almost 4.9 million likes. On the other hand, the Instagram post of the clip links to TalkingEgg.info, which lists global mental health resources by country.

He said: 'An egg has no gender, race or religion. "An egg is an egg, it's universal". The clip finishes by highlighting the website for Mental Health America. He went on to work with C.J. Brown and Alissa Khan-Whelan, to maintain the account, the trio told the New York Times. The account has been selling egg-themed merchandise and gained traction with the hashtag #EggGang, which has now been used nearly 150,000 times on Instagram.

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