Sandra Bullock's New Netflix Movie Inspires People To Take 'Bird Box' Challenge

Signage is displayed during the'Bird Box after party in the Roosevelt Ballroom during AFI FEST 2018

"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film!" read the tweet, which was accompanied by a GIF of Bullock's character in the film taking off her blindfold. Netflix says there's a pretty good chance that you have.

To counteract this absurdity, the rest of us started sharing our favorite Sandra Bullock movies.

The numbers that Netflix cites poses a ton of industry questions.

After writing the scene for the film, Heisserer went on to explain that they did indeed shoot it.

Also, Netflix pointed out that the number of people watching could be significantly higher, as many people watch shows together. For instance, could "Bird Box" director Susanne Bier use the 45 million views figure as a bargaining chip for future projects, as The Hollywood Reporter's Rebecca Keegan asked on Twitter?

So while it's hard to compare to traditional movie sales, the current top movie at the box office, Aquaman, grossed $137 million in its first week and sold close to 15 million tickets.

Another factor that keeps the views on a Netflix original from being compared to the box office receipts of a major blockbuster is the fact that people do not have to make the same effort to see the Netflix film as those in the theater.

On the few other occasions that the streaming giant has revealed numbers, it announced that over 80 million subscribers watched at least one original romantic comedy earlier this summer, led by the breakout hit To All the Boys I've Loved Before. Netflix claimed to have 137.1 million streaming subscribers as of the end of September, which means that nearly one-third of them watched the movie in its first week of release.

For the entertainment industry however, it's a bigger issue. Plenty of folks share Netflix accounts, so some of those Bird Box viewings may be by more than one person at once.

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