Samsung to make Apple's iTunes content accessible on Smart TVs

iTunes and AirPlay 2 Coming to Samsung Smart TVs

LAS VEGAS-Apple has for years carefully maintained a walled garden for its streaming video features and services.

Make sure you head over to Apple's website for an up to date list of TVs that will support AirPlay 2. "A 75" 4K micro LED TV was announced during the Samsung preview event, along with an intriguing modular micro LED display that can be customised and expanded simply by adding more micro LED modules.

Samsung has announced that it will offer access to Apple's iTunes catalogue of movies and TV shows in the Northern Hemisphere's spring. This means you can buy a TV right now that will get AirPlay 2 support when Samsung and Vizio release those updates later this year. Individuals screens could be combined to create massive displays, which the company calls The Wall TV.

Additionally, the lineup will support AirPlay 2 in 190 countries, enabling iPhone and iPad users to cast content to their Samsung smart TVs.

"Samsung has made numerous failed moves in video services, while Apple is still seeking to crack the TV landscape", he said.

This collaboration will benefit both Samsung and Apple users.

The "deal shows that perhaps Apple doesn't quite view Samsung as the enemy it used to", Michael Gartenberg, a former Apple marketing executive, wrote in Twitter.

As well as the app for its smart TVs, which will allow users to play iTunes content, Samsung is also adding Apple's AirPlay 2 software, which will allow iPhone users to stream content from their devices to Samsung TVs.

Correction AirPlay support will be coming to Vizio TVs.

Last week, Apple CEO Tim Cook sent a letter to investors, warning them that Apple had to lower revenue guidance for its fiscal first quarter.

"Furthermore, for Apple this suggests a change in focus on making its services available on rival platforms rather than tightly integrating it into its own devices".

The Apple TV, sales of which are likely to be dented by the shift, has not been particularly profitable, with the £179 device viewed as overpriced compared with similar offerings from Amazon, Roku and Google.

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