Netflix Issues Warning Over After "Bird Box" Challenge Goes Viral

Sandra Bullock's sleeper hit movie has taken the internet by storm!                   By Taylor Henderson        @cornbreadsays      
   December 31 2018 2:01 PM EST

Well, now the youth of the world are taking those memes to the next level with #thebirdbox challenge and Netflix would very much like them to stop before someone gets hurt.

People have been absolutely obsessed with one of the latest thriller films to hit Netflix, Bird Box.

The Netflix original made headlines going into the New Year when the streaming service declared that an overwhelming audience of 45 million watched the film over the Christmas break.

"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE", Netflix's official Twitter account tweeted.

Fans have rummaged through their cupboard for old bandannas and handkerchiefs and are throwing caution to the wind for the sake of living out their best Bird Box lives.

Thousands of memes poking fun at the concept emerged on social media following the film's release and have inspired thousands undertake everyday tasks while blindfolded.

Note that Netflix didn't try to discourage people from engaging in the #BirdBoxChallenge - only to be careful.

As you'd expect, wearing a blindfold while walking down the street or through the woods can be problematic.

But most of the mentions seemed to be people mocking challenge participants.

Netflix said 45 million subscriber accounts worldwide watched Bird Box during its first seven days on the service, the biggest first-week success of any movie made for the company's almost 12-year-old streaming service.

Is it possible for something to go viral and not spawn an idiotic challenge? "The only Bird Box challenge that should exist", she wrote.

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