Amazon UK Officially Announces Black Friday Sale 2018 & More Discount Days

Amazon will offer free shipping on holiday purchases

Like previous years, Amazon UK will offer 'Deals of the Day' every day throughout the period across the site along with 'Lightning Deals' - products available at a discount, in limited quantities, for a short period of time - with new deals becoming available as often as every five minutes. You won't need a club membership, and you won't have to meet a minimum order to get free shipping when you shop online at Target, which might add up to huge savings.

The U.S. -only promotion, effective from November 5, waives the $25 minimum that customers outside Amazon's Prime loyalty club must hit for free shipping. The company announced today that it will be offering free shipping for all Amazon orders during the holiday season, just in time for Christmas.

But this is not for two-day shipping. The free shipping will probably help boost sales quite a lot, especially since it's the holiday season.

Amazon's shipping costs have grown rapidly in recent quarters. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter. Not to be beaten on its home turf, Amazon is already looking to counter Walmart and Target with its own bolstered free shipping.

Target announced last month it would offer free two-day shipping on all orders from November 1 to December 22. "Amazon's patient and seemingly profit-agnostic shareholder base provides the company with the flexibility to offer this type of costly promotion, which is a unique competitive advantage".

While Amazon's offer notably doesn't include two-day shipping, the e-commerce giant appears to be relying on its much larger assortment of goods to draw in customers. Hundreds of millions of items will therefore become eligible for free shipping.

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