Tesla to drop some color options for cars to simplify production

: 'No longer investable': One of Tesla's biggest former bulls just slashed his price target, and the stock is tumbling (TSLA)

Elon Musk might be one of the most colorful CEOs around.

An email to Tesla reservation holders obtained by marque fan site Electrek says that in the future, the two paints will become "limited edition colors via special request at a cost of $2,000, only until Friday, Sept. 21, 2018".

Tesla CEO Elon Musk gave a timeline in May that suggested deliveries of the $35,000 base-priced Model 3 could begin between the end of September and the end of December.

The stock closed up 8.5 percent on Monday after two brokerages said the company could meet its production targets for the second half of the year.

However, other analysts are skeptical that Tesla can accelerate or even maintain this production pace long enough to be profitable.

The note said a U.S. securities probe following Musk's brief flirtation with taking the electric auto maker private was unlikely to have an impact, although the frequent turnover of senior Tesla executives was more concerning.

The good news is that Tesla is rapidly ramping up Model 3 production, which could take financial pressure off the company.

Tesla shares have lost more than 25% of their value since early August in the immediate wake of Musk's "funding secured" tweet. Instead, you'll have to pay extra for them. His leaving reflects "the intensity of (Tesla's) work custom, and is no longer indicative of concerns with fundamentals or monetary reporting", the Baird analysts, led by Ben Kallo, acknowledged. Musk has promised that as it sells more Model 3s the company will turn a sustained net profit starting this quarter.

"With the launch of the Model 3, we saw that consumers were willing to forego compelling alternatives despite extended wait times and a premium price point". In the letter, Musk noted that Tesla is poised to have the "most fantastic quarter" in its history, and it is about to build and deliver "more than twice as many cars" as it did in Q2 2018. He reiterated a Market Perform rating and $325 price target on the shares, writing that the stock's recent woes largely stem from four main factors, : potential lawsuits about the go-private tweet heard round the world, Musk's erratic behavior, emerging competition, and executive departures and accounting issues.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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