Apple throws wrench in Facebooks data-gathering with tweaks in Safari

Analyst Ming Chi Kuo predicts that Apple may release these three iPhones.                  MacRumors

ScreenshotThe next version of Apple's Safari browser will allow users alert users to the tracking Facebook and other companies do through "like" buttons and comment boxes and allow them to block it.

"We've all seen these like buttons and share buttons", Federighi told the crowd.

Apple has outlined plans to make it harder for Facebook to track users browsing the web using the next iterations of iOS and MacOS. "So this year, we are shutting them down".

Facebook's privacy practices were called into question once again recently when a report claimed that the company had provided sensitive user data to at least 60 device makers, including the likes of Apple and Samsung.

But, if it proves to be popular, the possibility of Google adopting a similar feature for Chrome, both on desktop operating systems and its Android mobile operating system, would increase the pressure on Facebook to react.

The New York Times reported last week that Facebook had signed partnerships with device manufacturers like Apple and Samsung so that they could "recreate a Facebook-like experience" when it came to features such as messaging and "like" buttons without requiring an app.

CalSTRS and Jana, which, combined, owned about $2 billion in Apple stock, say the company could help minimize "unintentional negative consequences" of overusing digital devices and spending too much time on social media. They have some services.

"I think the privacy thing has gotten totally out of control and I think most people are not aware of who is tracking them, how much they're being tracked and the large amounts of detailed data that are out there about them ..." He demonstrated the new tools on stage and used Facebook as an example of a site asking to monitor user activity.

Apparently, despite changes to Facebook's privacy policies over the years, many smartphone makers continue to have unrestricted access to personal data of users. This applies even if a user does not have a Facebook account or are logged out of their Facebook account from the Safari browser. "They beg us to use our phone when we really should be occupying ourselves with something else". Following Facebook's, in which the data on up to 87 million of the social network's users was improperly obtained by a Trump-linked consulting firm, he was asked what he would do if he were in Facebook CEO Mark Zuckerberg's place.

Meanwhile, Apple has seized the opportunity to cast itself as the best behaved player in tech.

Enhanced privacy was part of a slew of improvements touted by Apple to developers, whose creations are key to the popularity of iPhones, iPads and Mac computers.

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