Prime Members Get Magic Mushroom Discounts At Whole Foods

Amazon Prime Members Are Getting New Discounts at Whole Foods

The initiative also increases the value of the $119 per year Prime membership that gives subscribers free shipping at Amazon.com, access to Amazon video, Amazon Music, Twitch Prime and more.

To take advantage of the new program, Prime members will need the Whole Foods mobile app, where they sign in with their Amazon account and then scan the app's "Prime Code" barcode at checkout to apply the appropriate discounts. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart".

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.

Starting this week in Florida Whole Foods Markets, all Amazon Prime members will get discounts and special deals available for Prime members only. The savings are only available in Whole Foods' Florida stores and they'll come to Whole Foods locations nationwide starting the summer.

"The new loyalty strategy will test whether Amazon's $13.7 billion deal for Whole Foods brings much-feared disruption and an intensified price war to the $800 billion USA grocery industry dominated by Walmart Inc and Kroger Co.", Baertlein and Dastin continue.

An example of one of those weekly rotating specials recently was $10 off per pound of wild-caught halibut steaks.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.

CNBC, which first reported on a trial of the Whole Foods/Prime discount program earlier this month, cited an anonymous source who said 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members shop at Whole Foods.

The offerings signal the latest effort by Whole Foods and Amazon to break into the $800 billion US grocery industry, which is now dominated by Walmart and Kroger Co.

Inc. (AMZN) and Whole Foods Market have no intention of sitting out the grocery price war.

Amazon cut prices at Whole Foods for all customers once it completed its purchase of the chain in August, and announced another round of price cuts in November. Or, customers can opt in to use their phone number to save at checkout.

Experience upcoming Amazon program for Amazon prime members. In the USA that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. "Our merger with Amazon is helping to make that a reality". As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom.

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