Fitbit Launches Female Health Tracking, Quick Replies for Versa and Ionic

Fitbit's female health tracking is live

Women's health tracking, meanwhile, will eventually be available to all Fitbit app users, though it's first rolling out to iOS and Windows users (it appears as a tile on in the main app dashboard).

The period-tracking data will sit in the Fitbit app alongside all your other data-like activity, sleep, and weight-so you can figure out the likely cause for your burning desire to punch loud eaters and/or eat an entire bag of potato chips.

For owners of a Versa or Ionic device, there's now quick replies.

And it gets smarter as you log. Fitbit says it takes about two cycles for the app to really get to know your cycle to make more accurate predictions. Fitbit also upped the customization ante by giving wearers the ability to fully customize the smartwatch, offering a variety of apps like Starbucks, Strava, and Flipboard, as well as a number of custom clock faces - the brand says there's already over 550 apps and clock faces now available. This means you can respond to app notifications using pre-populated messages or emojis, right from your wrist. Fitbit has explicitly said that it wants to attract more women to wearables.

The Fitbit App Gallery has over 700 apps and clock faces, as of Versa's launch. Fitbit's analyses this data to predict where you are in your menstrual cycle and when the next one is coming. Like the Ionic before it, the Versa still tracks fitness stats with the best of the company's lineup, offering users easy access to daily, weekly, and monthly fitness data, including logged steps, calories burned, and heart rate patterns.

You can also customize your own replies to text messages and messaging apps like WhatsApp or Facebook Messenger, although there is a 60-character limit.

Women can keep tabs on their menstrual cycle on the Fitbit app or find out when their fertile window is if they're looking to get pregnant.

To unleash the new features, users must first update to the latest version of the app from their phone. Some of the new apps include Dexcom, an app that provides glucose readings, Sickweather, an app that scans social media for indicators of illness, and Go365, an app that tracks a user's wellness and rewards them for making healthy choices.

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